My design brief was to design a brand for Baytech, a web design and marketing firm based out of Silicon Valley. The goal was to give an outdated, easily overlooked brand a new identity. I chose to design a logo that appears to jump off the page. Using fresh, friendly colors, I directed the customers eye right to the page giving Baytech an edge up above its competition.
Creating a brand required more than just designing a couple of business cards and letterheads. In addition to the basics, I added a lanyard and water bottle design to the exisiting brand elements to create a more cohesive brand. I explored pattern-making and designed a system to maintain consistent typography throughout the brand.
I wanted the logo to jump off the page through the use of an optical illusion.
To ensure a successful brand after my deliverables were sent to the client, I created a brand guidelines document to help future designers understand my thinking.
Brand Guidelines